Friday, 6 April 2012

Immaculate Conception

The Zen App (@theZenApp) was born out of thin air on the 5th April 2012 at a Flagons Den Startup Pitch Practice (@FlagonsDen) event at The Castle in Farringdon, London, UK.

I walked into the Cockpit room and was greeted by the host Rayhan (@rayhanrafiq), this was when I met Squirrel (@douglassquirrel).  Squirrel had just told Rayhan that he had nothing to pitch and was here to observe, but Rayhan pushed for an idea.  From nothing, Squirrel declared that if he had to do something, it would actually be nothing:

An app with a white screen to encourage people to switch off from technology, the world and achieve a zen-like state.

Conceptually, I liked it a lot.  It needed to be a little more fleshed out, but we started talking and the workings of an actual app appeared.  At this stage however, it was still just idle chat.

The first pitch went by ( and Rayhan declared that next, 5 people had to stand up and explain who they were and what idea they had (like a mini pitch).  Squirrel was last and pitched the Zen app.

It was very well received.

I left the room to go to the toilet.

I returned to be informed that we would now be doing a full pitch of the Zen App.

No comments:

Post a Comment